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2014 阿森特“品牌与设计战略”设计论坛即将举行
作者: 阿森特 来源: 视觉同盟 时间: 2014年8月22日

在今天的世界,品牌是企业成功的重要因素。“品牌与设计战略”将帮助参与者领悟如何通过品牌塑造增加市场份额与利润。您也将学到如何利用设计战略创造更成功的商业。2014年9月26至28日,阿森特邀请美国艺术中心设计学院在企业界的著名校友到北京分享经验,举办工作坊。在下午的工作坊中,国际品牌专家将带领参与者们进行实操性体验。该论坛面向希望提升竞争优势的商业领袖。
In today’s world, branding is the key to success. "Branding and Design Strategy” will give participants insight and knowledge about how to develop a brand to increase market share and profits. You will also learn how design strategy can be used to create a more successful business. International branding expert Tim Kobe will present the keys to his success. Afternoon workshops in small groups will give participants practical experience that will benefit their professional work. This Forum is for business leaders looking for competitive advantage.

专家介绍
Tim Kobe 提姆·考博

美国8公司首席执行官
他创立了全球公认的战略设计公司。8公司是创新和品牌体验的领航者,如苹果、维珍航空、耐克、可乐、诺尔和花旗银行。八公司还获得了建筑设计竞赛特等奖,在意大利威尼斯双年展“高密度的制高点上“被选为美国的建筑代表。
1982年与设计艺术中心环境设计学院在优异的成绩毕业。他曾工作于洛杉矶的赫伯·罗森塔尔协会、在校期间在美国广播公司、旧金山穆雷Gelberg和本伯迪克集团。
他是设计艺术中心学院的董事,目前担任学术委员会主席。
FOUNDER AND CEO,EIGHT INC
Tim Kobe founded the globally recognized strategic design firm Eight Inc. in 1989. Today, Eight Inc. is a leader in innovation and branded experience working with companies such as Apple, VirginAtlantic Airways, Nike,Coke, Knoll and Citibank. Eight Inc. also received the top award for the Architectural competition "High Density on the High Ground” and were selected to represent the United States at the Architecture Bienniale in Venice Italy.
A graduate of Environmental Design with honors in 1982 from Art Center College of Design. He worked in Los Angeles for Herb Rosenthal and Associates, at the American Broadcasting Company during school and in New York with Murray Gelberg and The Burdick Group in San Francisco.
Kobe is also a trustee at Art Center College of Design and currently serving as Chairman of the Academic Affairs Committee.
 
Andy Ogden 安迪·奥格登

美国艺术中心设计学院工业设计系的主任
迪士尼幻想工程研发原副总裁及美国极具影响力的汽车设计师。自1984年以来一直在艺术中心设计学院,并为世界各地的领导岗位的设计师授课。自2005年他引领设计并带领艺术中心的世界著名的研究生工业设计专业(http://gradid.net)走在世界前沿。自从2013他创作了创新系统设计(ISD)程序,提供了德鲁克学院克莱蒙特研究生院一个双MS工业设计/MBA学位的合作与管理,作为执行董事。
他拥有强大的研究和开发新的增长点,产品和服务创新,卓越的设计,创新的管理屡获殊荣。他拥有超过25年的专业研发经验和电子产品,交通,娱乐,互动媒体和教育领域成功的市场消费。拥有7个美国发明专利,沉浸式显示器、人机接口系统、机器人原理的发明者和运动发光鞋。
Chair of the Graduate Industrial Design department,
Art Center College of Design
Formerly Vice President, Executive Designer for Walt Disney Imagineering R&D and an influential automobile designer for Honda Research of America. Andy has been on  the Art Center Collegeof Design faculty since 1984 and has helped to educate designers who hold leadership positions around the world today. He is an innovation consultant and since 2005 has designed and led Art Center’s world renowned Graduate Industrial Design Program (http://gradid.net) which consistently places at the top of national rankings. Since 2013 he is also the co-creator and executive director of the Innovation Systems Design (ISD) program which offers a dual MS IndustrialDesign / MBA degree in partnership with the Drucker School of Management at Claremont Graduate College.(http://gradisd.com)
Andy has a strong record in corporate research and development for new growth opportunities, product and service innovation, award-winning design excellence, and innovation management. He has more than 25 years of professional R&D experience and market success in theareas of consumer products, transportation,entertainment, interactive media and education. Andy is the principle inventor of seven U.S. invention patents for immersive displays, human interface systems, robotics, and motion simulation.


Florian Dengler弗洛里安·丹格勒

慕尼黑(德国)人,弗洛里安毕业于美国艺术中心设计学院瑞士分校传达设计专业。做为MetaDesign国际机构和frogdesign的创意部门的创意总监近二十年,他负责如汉莎航空,雀巢和Premiere的客户。2013年他决定做他喜欢做的事:设计、编写、示例。
他目前的客户名单中包括红牛,可口可乐,万能和齐默利,还有即将上市的企业,如有机化妆品品牌UND格莱特。
他喜欢演讲,他的第一本畅销书儿童读物-梦,在柏林生活和工作。
您可以在www.florian-dengler.com找到一些他的作品。
 
Originally from Munich, Germany, Florian studied Communication Design at Art Center College of Design in Switzerland.
After heading the creative departments of international agencies like MetaDesign and frogdesign for almost twenty years, where he was responsible for clients like Lufthansa, Nestlé and Premiere. He decided in 2013 to return to what he likes doing most: to design, to write and to illustrate.
His current clients list includes names like Red Bull, Coca Cola, Magnum and Zimmerli, but also upcoming ventures like the organic cosmetics brand UND GRETEL

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