骆耀明
大中华区创意总监
Ogilvy奥美广告，北京

Andrew Lok以合众国际社新闻记者的身份在新加坡开始了他的职业生涯。在他觉得创造新闻比报道新闻更有意思之后，他进入了广告业。他供职的第一家公司是紧随DDB，Batey，Y & R 和TBWA之后的Bozell。

之后他到了中国，在那里他赢得了宝马中国这个客户。他帮助建立了Inter One BBDO在北京的办公室，来为这桩生意服务。之后他南下到了广州去领导广州奥美。

在12个月里，他让那家公司从中国创意排行榜上的无名之辈变成了第八名。紧接着，他回到了老家，开始领导新加坡David，一家奥美的下属公司。就像历史的重演，他又一次在一年内让那家公司的在新加坡的创意排名从默默无闻上升到了第十八位。

他的作品已经获得了One Show, Clio, 嘎纳的认可。但对他来说更重要的是，它们还出现在了他母亲的剪贴薄中。

最近，他在北京担任奥美大中华区的创意总监。

他现在还在努力搞清弹奏爵士吉他所需要的和弦进行和置换。在同行们给他起的若干个绰号中，有一些不那么适合拿出来公开，他最喜欢的那个叫做“The Locksmith”。

Andrew Lok started his career in Singapore as a journalist with United Press International. After he decided it was more interesting to create news than to report it, he joined the advertising industry. His first agency was Bozell, followed by DDB, Batey, Y&R and TBWA.

Then he left for China, where he won the nationwide BMW account. He helped in setting up the Inter One BBDO office in Beijing to service this business, after which he headed back South to helm Ogilvy Guangzhou.

In twelve months, he raised that agency’s creative ranking in China from nowhere to number eight. Following that, he was shipped back home to lead David Singapore, an Ogilvy boutique. In a repeat performance, he raised that agency’s creative ranking in Singapore from nowhere to number eighteen in one year.

His work has been featured in One Show, Clio, Cannes, and, most importantly to him, his mother’s scrapbook.

Currently, he is based in Beijing as Creative Director of Ogilvy Greater China.

He is still trying to figure out the chord progressions and substitutions required to play jazz guitar. Among the many nicknames given to him by industry peers, some of which are not suitable to be published, his favorite is “The Locksmith”.

更多请见：2007 ONE SHOW青年创意营专题