Kevin Swanepoel
主席
The One Club , 美国

Kevin 在传统广告领域有 21 年经验。 Kevin 先后在两家广告公司担当首席创意官，并创立了自己的创意策略公司。他还曾在苹果电脑公司担任娱乐及新媒体经理工作。

1998 年当 KEVIN 认识到新媒体对全球品牌的潜力，来到纽约 One Club 任互动总监。在 One Club 四年间，他把 One Show 办成了全球顶级的互动奖项。 “ 这是 Ad Age ， Idea 和 International Digital Excellence Association 的独立研究案例。 ”Kevin 是四本 “ 广告最佳互动创意和新媒体 ” 的作者。他在广告和出版方面的深厚功力，为他出版这些年鉴打下了坚实基础，这些年刊成为了新媒体行业的标准参考书。

目前他正在与作家 John Young 一同参与一本名为 “ 混合的信息：创意品牌整合 ” 的广告教育著作的创作。这本书将分析全球不同广告公司的优异的品牌整合方案，重点在于对广告公司创意总监的采访和案例分析，强调创意，解决方案和成果。 Kevin 曾接受过 Ad Week, Advertising Age, Creativity and AdHoc 等的人物专访。

Kevin Swanepoel has 21 years experience in traditional advertising reproduction and print. He has held the position of chief creative officer in a two advertising agencies as well as being the founder of Creative & Strategic Advertising. He spent two years at Apple Computer where he was the "PEN MANAGER" Publishing Entertainment and New Media manager.

In 1998 realizing the global branding potential in new media led Kevin to his current position as Interactive Director at The One Club for Art & Copy in New. In the four years that he has been at the One Club he has built One Show Into the top International Interactive Award Show worldwide "This was an independent study be Ad Age and Idea, International Digital Excellence Association." Kevin is the author of four books and CDROM's featuring "Advertising's best Interactive and New Media". His advertising and publishing background was invaluable in launching these annuals, which have become the standard reference book for the new media industry.

At present he is producing an advertising educational title with Author John Young entitled "Mixed Messages" Creative Integrated Branding. This book will analyze great Integrated branding solutions by advertising agencies around the world. The focus will be on interviews with the agencies head creative and case studies with the emphasis on the creative, the solution and the results. Kevin has been featured in articles published in Ad Week, Advertising Age, Creativity and AdHoc.

更多请见：2006 ONE SHOW青年创意营专题