1月22日，非盈利性公益组织“绿色倡议”将在上海举行一场以“为灵感众筹”为主题的讲座活动，并启发个人或组织用他们独特的创意和可持续相关的项目来解决社会和环境问题。作为前瞻设计策略专家和此次活动的讲者之一， YANG DESIGN策略总监黄晓靖将带着其对公益、可持续设计的认识与理解，分享壹基金救灾帐篷合作案例，分析如何运用服务设计对产业链进行整合，以优良的设计向公众传播一种正面的社会启迪意义。
长期以来YANG DESIGN遵循“创造完美用户体验”的设计哲学，为全球众多领先品牌实现了创新的商业价值，合作伙伴包括绿色和平、壹基金、波音、奥迪、通用、沃尔沃、西门子、博世、三星、飞利浦、绝对伏特加、ABB、斯沃琪、杜邦、Herman Miller、施耐德、BOSE、Steelcase、日立、起亚、英菲尼迪、联想、海尔、万科等。
YANG DESIGN也是中国首家囊获包括德国红点、iF、日本G-Mark、美国IDEA在内的全球四大设计奖项的顾问机构，至今累计获得了六十多项设计大奖。下设YANG DESIGN设计策略研究所、CMF创新实验室、用户研究实验室、服务设计实验室等多个专业设计研究部门，办公面积五千多平方米。
YANG DESIGN Service Design Lab: Crowdsourcing for Inspiration Green Initiatives Lecture
Having been inspired by Green Initiatives’ recently concluded Innovative Recycling forum, the forum this January aims to be an event FOR the community, BY the community. We are pretty confident that the community has plenty to say if we are prepared to listen, and that there are a number individuals and organizations out there in Shanghai who are working on creative, sustainability-focused projects, with an aim to solve social and environmental problems.
Crowdsourcing has existed in various forms for a long time. Collaboration and idea sharing were once contained within local communities, groups, and organizations. But since boundaries fell with the internet’s reach, the whole world has now become one big brainstorming group. There are no barriers to soliciting ideas to make the humanitarian project of your choice a successful reality. Creative people with a passion to help are everywhere, and with crowdsourcing, there are virtually no limits to joining forces to create positive change.
As trend setter of design strategy and event speaker, YANG DESIGN Service Design Lab will share the understanding about social innovation and sustainable design with the disaster relief tent case studies with One Foundation.
About Green Initiatives
Green Initiatives (earlier Green Drinks China) is a nonprofit organization that promotes awareness, facilitates actions, and implements projects towards sustainable models of growth and consumption. Our initiatives include awareness events, impact projects and student outreach.
About YANG DESIGN
YANG DESIGN is the trend-setter of design strategy in China, which takes industrial design as core competence to provide the professional product strategy and design service in China. The headquartered is in Shanghai, with branches in Switzerland which focus on branding strategy and marketing service，and has long-term strategic partner in Japan, German, United Kingdom and America as well.
YANG DESIGN persists on the design philosophy of “Creating perfect user experiences”, and helps to achieve innovative business value for local and international renowned brands. YANG DESIGN is experienced in industries of home appliance, consumer electronics, transportation, home lifestyle product, sports and leisure, public facility and guidance system for public information. Our partner is including Green Peace, One Foundation, Boeing, Audi, GM, Volvo, Siemens, Bosch, Samsung, Philips, Absolut Vodka, ABB, Swatch, DuPont, Herman Miller, Schneider Electric, BOSE, Steelcase, Hitachi, KIA, Infiniti, Lenovo, Haier, Vanke etc.
YANG DESIGN is the very first Chinese design agency who won the top 4 international awards -- Red Dot, iF, G-Mark and IDEA, and has won more than 60 design awards in history. It is equipped with YANG DESIGN STRATEGY INSTITUTE, CMF INNOVATION LAB, USER STUDY LAB and SERVICE DESIGN LAB.
YANG DESIGN has over 30 strategy and design consultants with international background and profound local insights. They have rich experiences in product strategy and design, user experience，service design, brand DNA analysis, trend watching and CMF research, etc.
Location: Arup Associates, Shanghai
18.30 – 19.15: Registrations, Drinks and Networking
19.15 – 20.00: Event introduction and speaker presentations
20.00 – 20.30: Panel Discussion / Q&A
20.30 – 21.00: Drinks & Networking
22-01-2015 19.00 - 21.00
English presentations with Chinese subtitles.
Note: This event is free to everyone who registers, so PLEASE REGISTER in the link below. A token RMB20 will be collected from non-registered guests.