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视觉同盟·2008中国设计企业家高峰论坛Smart Papers董事长Timothy E. Needham访谈
作者: vincent 来源: 视觉同盟 时间: 2008年3月28日

视觉同盟:您觉得这次活动对思玛特纸业意味着什么?请发表一下您的看法。
Timothy E. Needham:
思玛特纸业非常高兴赞助并同视觉同盟共同合作在中国北京首次举行的中国设计企业家高峰论坛。我很高兴参加此次盛会。我们认为这对我来说是一次融入并理解中国图像设计界的良好机遇。我们坚信这次盛会所展现出来的活力和对一些问题广泛的关注度将随着中国市场印刷品质的提高而趋热。思玛特纸业所生产和销售的高档涂布和非涂布环保纸主要就是用于这些市场的印刷。

视觉同盟:你能介绍一下思玛特纸业和美国设计界的关系吗?
Timothy E. Needham:思玛特纸业和美国的图像设计界历史渊源。我们在美国的俄亥俄州的汉密尔顿经营涂布和非涂布纸有着上百年的历史。近30年,我们成为生产和经销环保纸的领导者。
我们的Kromekote 的玻璃卡纸由于有着精美光滑的打印面被公认为最好的涂布纸。我们提供一整套的高档环保型的非涂布的书写、文本和封面纸,其中有Carnival、Pegasus、Genesis、Synergy和Passport. 这些SMART Papers 的产品在整个北美被图像设计师所选择用于独一无二的高品质的印刷。 我们因我们能为设计界提供完美的印刷质感而自豪。

视觉同盟:您对思玛特纸业和中国设计界的关系有何期待?
Timothy E. Needham:我们希望随着中国设计师意识到他们的客户对我们独特的颜色、克重和压纹的高档环保型纸品的需求时,我们与设计师的关系将日益密切。
思玛特纸业生产的高档印刷纸,当和设计师图像结合的时候, 会给客户以惊奇并让作品出色。我们相信,正如在美国市场上一样,我们高品质的纸会被中国的设计师所认同。通过我们的纸,设计师们能为他们的客户展现独特的印刷产品。

视觉同盟:您对思玛特纸业和中国设计界的未来有什么想法?
Timothy E. Needham:这个问题由我们亚洲区总经理蔡源先生回答更好。
蔡源(思玛特纸业亚洲区总经理、北京代表处首席代表):我们愿与中国设计公司和设计师们拓宽渠道,寻求与中国设计界的合作机会,共同推动中国设计行业的发展。我们欢迎设计公司和设计师们与我们共同探讨双赢、互利的合作方式。

英文原文:

VU: What does this event mean to SMART Papers? Please express your viewpoint. 
Timothy E. Needham: SMART Papers was very pleased to sponsor with Vision Union this first designer conference in Beijing, China. I was very delight to attend the event. We envision great opportunity for our company in getting to know and understand the graphic design community in China. We believe strongly that the dynamism and broad range of interests expressed at the conference will continue to expand as requirements for ever more sophisticated printed collateral grows in the Chinese commercial market. It is for these types of marketing print applications that SMART Papers produces and sells our premium coated and uncoated environment friendly papers. 
 
VU: Can you please introduce SMART Papers relationship with the design industry in US?
Timothy E. Needham:
SMART Papers has a long and recognized history with the graphic design industry in the U.S. We have been manufacturing coated and uncoated papers in our Hamilton, Ohio production facility for well over 100 years. We have been a leader in manufacturing recycled and environmental premium papers for over 30 years.  Our Kromekote cast-coated papers are acknowledged as the finest in triple coated papers known for their ultra smooth premium printing surface. We offer one of the largest selections of premium environmental friendly uncoated writing; text and cover paper brands include Carnival, Pegasus, Genesis, Synergy and Passport. These SMART Papers products are chosen daily by graphic designers throughout the North America when they are designing unique and high quality printed collateral and packaging programs and their clients. We pride ourselves on being the perfect print canvas for the created vision of the design community.
 
VU: What will be your hope for SMART Papers’ relationship with China’s design industry?
Timothy E. Needham:
Our hope is that SMART Papers' relationship grows with China's graphic design industry as Chinese designers recognize that there is strong demand from their clients for the use of premium environmental friendly papers of unique colors, weights and finishes. The premium printing papers that SMART produces when combined with graphic designer vision delivers to the corporate client the type of promotional material that gets noticed and distinguishes his products. We believe, as has been the case in the US market, that as the large selection and quality of our printing papers becomes recognized by Chinese graphic designers, that these designers will find ever increasing ways to produce unique printed materials for their clients.  
 
VU: What will be the future plan for SMART Papers and China’s design industry?
Timothy E. Needham:
It is better that Mr. Fank Cai, our Management Director of Asian Division, to answer this question.
Mr. Frank Cai: We would like to seek for good opportunities to strengthen mutual cooperation with Chinese designing community.  I believe that Chinese designing community will become more and more prosperous under our mutual effort. Welcome Chinese designing community to explore with us win-win and mutual benefit cooperation way.

(责任编辑: vincent

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